All businesses and organizations have a message that they want to
send, and I am continually fascinated by the act of putting out a
message to the masses and watching people respond to that message. I
love crafting a brand, an image, an identity, then marketing that
brand's product or service, and seeing a brand come to life.
I believe the way we communicate is changing. "Marketing" as it was
twenty years ago is very different than Marketing as it is today. The
internet, web logs, and podcasting, for example, have transformed the
way information is dispersed and how it is received.
My parent's
generation depended on the local newspaper for their news and
information; they watched prime time television and purchased their
music at a record store. (Sadly), I almost never read the newspaper. I find TV
quite boring and can't find much that interests me; instead I subscribe to Netflix; and listen to music
streaming live on internet radio stations or download it from iTunes.
As one might gather - marketers and advertisers have become a bit
perplexed, and are finding ways to evolve as media does the same...
myself included.
Stay tuned for future thoughts on business, marketing, media, design, and technology here at the Richmond Creative Blog. Guest writers are always welcome to contribute if they have something interesting to say, let me know if you might be interested - and of course I welcome feedback and would love to hear from you. Drop me a line, shoot me an email, mail me a letter, send me an owl...