Here we have an example of the beginnings of a marketing project for an "individual"... Meaning, you don't have to be a giant corporation to market yourself. Getting your business noticed can start as simple as starting with a fun, professionally created logo, and beginning to work on your brand, as you can see in the business cards, front, back, below.
Namaste. Breathe. Oooooommmmmmm...
The Allegan Community Federal Credit Union is a new client of mine - and they have a few different marketing needs... but first thing's first: their newsletter needed a makeover. Richmond Creative gave it a fresh, new, look without recreating it entirely - and from now on will help assist them with writing the content, layout, design, scheduling of getting it printed and mailed, you name it. 
Starting a business is downright frightening. The idea of being your own boss begins as a simple thought - and before you know it, there you are, handing out your new business card. I am happy to report that this last week has been a bit of a whirlwind - phone calls, meeting, proposal-writing - good stuff. And good signs, I'd say.
The ball seems to be rolling. Business seems to be starting. My dreams of running my own business seem to be coming true.
To everyone out there who has dreamed of owning their own business, but is afraid to take that first step, I'd like to say, just do it. You only live once. And you'll never know how successful you could be until you try.
All businesses and organizations have a message that they want to send, and I am continually fascinated by the act of putting out a message to the masses and watching people respond to that message. I love crafting a brand, an image, an identity, then marketing that brand's product or service, and seeing a brand come to life.
I believe the way we communicate is changing. "Marketing" as it was twenty years ago is very different than Marketing as it is today. The internet, web logs, and podcasting, for example, have transformed the way information is dispersed and how it is received.
My parent's generation depended on the local newspaper for their news and information; they watched prime time television and purchased their music at a record store. (Sadly), I almost never read the newspaper. I find TV quite boring and can't find much that interests me; instead I subscribe to Netflix; and listen to music streaming live on internet radio stations or download it from iTunes.
As one might gather - marketers and advertisers have become a bit perplexed, and are finding ways to evolve as media does the same... myself included.
Stay tuned for future thoughts on business, marketing, media, design, and technology here at the Richmond Creative Blog. Guest writers are always welcome to contribute if they have something interesting to say, let me know if you might be interested - and of course I welcome feedback and would love to hear from you. Drop me a line, shoot me an email, mail me a letter, send me an owl...
