The Message, the Masses, and changing Media

All businesses and organizations have a message that they want to send, and I am continually fascinated by the act of putting out a message to the masses and watching people respond to that message.  I love crafting a brand, an image, an identity, then marketing that brand's product or service, and seeing a brand come to life.

I believe the way we communicate is changing. "Marketing" as it was twenty years ago is very different than Marketing as it is today. The internet, web logs, and podcasting, for example, have transformed the way information is dispersed and how it is received.

My parent's generation depended on the local newspaper for their news and information; they watched prime time television and purchased their music at a record store. (Sadly), I almost never read the newspaper. I find TV quite boring and can't find much that interests me; instead I subscribe to Netflix; and listen to music streaming live on internet radio stations or download it from iTunes.

As one might gather - marketers and advertisers have become a bit perplexed, and are finding ways to evolve as media does the same... myself included.

Stay tuned for future thoughts on business, marketing, media, design, and technology here at the Richmond Creative Blog. Guest writers are always welcome to contribute if they have something interesting to say, let me know if you might be interested - and of course I welcome feedback and would love to hear from you. Drop me a line, shoot me an email, mail me a letter, send me an owl...

 

Comments

[Ellen Altamore]

Yowza! Am I the first to comment? I feel soooooooooo special.
Love the site - love the smart, edgy design. Very "now."
Good luck, Gerb!

[Craig]

Wow! Am I the second comment? You'll do great, Gerb. It sounds like a great start and you've got the brain and know-how to make it work.

[Krystal Dutkiewicz]

Awesome! What a GREAT start. Girl, you know your stuff and will be such a positive asset to any new clients and the community.

The site is very user friendly and attractive.

Best of luck