One thing I talk about with my clients is the fact that logo design or logo "reinvention" is a big deal. Coming up with a new logo or a new generation of a logo requires more work and thought than just whipping up a quick graphic image - it's the basis for a company's BRAND, it sets the groundwork for all of the other marketing and communications projects to come...
A few months ago we began the process of re-branding Dickerson's Greenhouse in Gobles, Michigan. They didn't want a completely NEW logo, rather, they just wanted to spiff up their old one that their customers know and that they've used for years. This logo decision didn't come quickly or easily, but, we finally have it. Here it is, the new, improved Dickerson's Greenhouse logo.
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