A New Business Gets a New Look

Have you ever dreamed of starting your own business? Well, my client, Jamie Dentler did, and when he was ready to make that dream a reality, he approached us at Richmond Creative and asked us to help give his professional move a professional looking brand that would help get him noticed and give his new business a kick-start.

Our first step was to design a logo. Jamie had some ideas in mind and brought some examples to us to get things rolling. We had a exploratory meeting to find out more about his business, his clients, and his services. Gathering this information helps us hit the bullseye with design from the start and make the overall process go more quickly. We decided on a logo and saved the files in a variety of formats that can be used for printing and web use. We made two logo layouts: one with a vertical alignment and one that was shaped more horizontal. Both are equally his logo, but we wanted options!


Next up was the new business website. He needed a simple web presence in order to be easily found online by clients. We built his website using a platform that organically boosts search engine optimization (SEO). SEO is important so that his business would be found when people search for him online. We also registered his business with google, which helped bump up his search engine results more quickly on his new website.

He also needed his website to serve as a business tool; he uses a paper form that needs to be filled out to request his services and gather important information needed to carry out his services. His website would now allow him to gather that information using a customized form available to clients online.


Finally, he needed business cards. I mean, you're not an official business person unless you have business cards, right? We decided on a two sided business card that would complete his new brand.

So far, the kickoff of Dentler Environmental Inspections has been a wild success. We plan to continue our business partnership and work together to update and maintain the website. Business has been rolling in for Dentler Environmental Inspections proving sometimes it's worth chasing that dream you have. It just might become your reality and you never know unless you try!