As I designer, sometimes I just really enjoy admiring a finished project, even if it's a small, simple one, and this is one of those projects. A longtime friend of mine asked me to design a business card for her (I've been helping her with her marketing and design for years), she doesn't own a huge business and this isn't part of a large marketing campaign, we didn't spend hours upon hours on this, but to me it's a success because it WORKS.
Every piece of your business that you present - from your business card to your website to the person that answers your phone is a representation of your brand. Martha's small business (and Martha!) is approachable, kind, honest, fun, and earthy. Martha knows the value of hiring someone to help her with her design and marketing needs: When you have a brand that looks dated, mismatched, or doesn't represent what you do or who you are very well, customers and clients pick up on that. Everything, down to the colors we use and the font combinations we choose give a feeling to our customers that will make them either choose to work with you, or pass on by.